Translating Brand Into Experience

Translating Brand into Employee Experience for Zeus Jones

Zeus Jones is a brand consultancy based in Minneapolis, MN. When its team nearly doubled in the span of a few years, leadership and long-standing employees expressed concern about the culture becoming diluted.

At the same time, it became clear the office needed to expand to accommodate growth. 

Drawing on my background in architecture and my role as a strategist, I proactively led the workplace strategy and design — with a goal of ensuring the new space protected Zeus Jones' culture and reinforced its brand.

I began my process by looking for ways to bring the agency's brand values to life through the design of the work space.

Description coming soon!