I bring a robust skillset, built over years of helping brands clarify who they are and why they matter to the people they serve.
My capabilities include:
Strategy - brand, content, digital, social media, creative
Campaigns - omnichannel, integrated marketing
Measurement - identifying and tracking KPIs, optimizing planning and content
Qualitative Research - ethnography, grounded theory, IDIs, online research, focus groups
Quantitative Research - surveys, segmentation studies
Secondary Research - trends analysis, competitive/category/cultural audits
Thought Leadership - POVs, foresight decks, mentor brand case studies
Customer Studies - personas, customer journeys, user story maps
Workshop Facilitation - aligning and collaborating with stakeholders, co-designing with consumers
Stakeholder Alignment - executive work sessions, executive presentations, all-agency work sessions
Business Strategy - brand architecture, naming strategy, assessing the implications of mergers and acquisitions
Clients: Aflac, Akin, Alliant, American Girl, AXA, Delta Dental, EarthGen, Mattel, Microsoft, Nestlé Purina, Nordstrom, Northwest Center, Western Union, University of Washington, Visit Seattle
Sectors: CPG, Destination Marketing, Education, Entertainment, Financial Services, Healthcare, Retail, Tech
Freelance, recently relocated to the Cleveland/Columbus/Pittsburgh/Detroit region
Strategy Director
Northbound, Seattle, WA
Strategy Director
Publicis, Seattle, WA and New York, NY
Group Strategy Director
Strategy Director
Senior Insights Strategist
Senior Content Strategist
Zeus Jones, Minneapolis, MN
Social Media Strategist
M.S. in Brand Strategy
Brandcenter at Virginia Commonwealth University
M.Arch in Architecture
Southern California Institute of Architecture
B.S. in Architecture
Ohio State University
Agile Project Management
University of Virginia
Qualitative Research Methods
American Psychological Association
Content and Copy Editing
Poynter Institute + ACES: The Society for Editing
Grant Writing
Seattle Central College + Spark the Fire Grant Writing